DRIVING (THRU THE) HOME
(OF THE WHOPPER) FOR CHRISTMAS
To get more traffic into Burger King drive thrus in December, we rewrote "Driving Home for Christmas" (one of Britain's biggest Christmas songs) to "Driving (thru the) Home (of the Whopper) for Christmas." The sat-nav singing music video features turn-by-turn directions to Burger King drive thrus on the most travelled routes at Christmas. Then we chopped the full track into 23 targeted localised radio commercials, guiding drivers to their closest Whopper establishment.
Burger King - Driving (thru the) Home (of the Whopper) for Christmas
Creative Circle, Writing for Radio, Gold
Creative Circle, Tactical Radio Campaign, Gold
Creative Circle, Direct Radio Campaign, Gold
Creative Circle, Long Form Online Video, Gold
Creative Circle, Radio Use of Music, Bronze
Creative Circle, 30 Second Radio, Bronze
Campaign, Best Radio Ads of 2023
One Show, Radio Campaign, Finalist